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keyword Qualıty score ıncrease

From 6.7 to 7.4

Let’s check our strategic & sustainable PPC plan and our tactics for our client in the travel industry.

Affordable Travel Opportunities

The client is an online platform that provides countless travel opportunities to its customers. The platform is one of the leading ones in Turkey. They have a team that are experts in their field.

Their goal is to be the number one travel platform in Turkey.

Our Work With Numbers

Channels
Hours of Work
Team Members
Travel Quality Score Increase
After May 2024, We started to see a continuous decrease in keyword quality score. After seeing the lowest score in August 2024 we decided to execute more direct actions on keywords. And moving towards higher QS since then.
Targeted Keywords
Lowest QS in August 2024
QS in January 2025

*Digital marketing is a long journey even though it is the fastest way to see results in online marketing. And we are celebrating the 3rd year of our collaboration in 2025 with this client. If you wonder how a long-term partnership helped our client, Please check this and this links for the previous case studies.

Our Work With Words

Google Ads

We are targeting more than 2000 keywords in this account. All for different travel destinations. So even 0.1 increase in overall keyword quality score has an positive impact on our CPCs therefore what we are spending.

I have been impressed with the level of professionalism and the sense of true partnership SS&T Digital brought.

The best part is SS&T’s ability to adapt to changing situations and find a way around possible problems

No-Name (Privacy Reasons)
Co-founder

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Istanbul, Turkey

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furkanpatan1@gmail.com